Autonomous driving is really coming, choose this tire

Promoting technological progress in the industry

On March 10, 2025, the cooperation between Hankook Tire and Carrot Run was like a strong east wind, injecting strong impetus into the technological innovation and application scenario expansion of the unmanned driving industry and the tire industry. ​

In the unmanned driving industry, this cooperation has built a high-quality platform for technological collaborative innovation. Carrot Run's deep accumulation in the field of unmanned driving technology, combined with Hankook Tire's outstanding technology in tire research and development and manufacturing, has produced a wonderful chemical reaction.

Through real-time monitoring and in-depth analysis of various data of tires under complex urban road conditions, Carrot Run can obtain a large amount of valuable information, which provides a key basis for the optimization of unmanned driving algorithms.

Engineers can make targeted improvements to the unmanned driving system based on tire data feedback to make the vehicle's driving more accurate, safe and intelligent. For example, according to the wear and grip changes of the tire, adjust the vehicle's driving speed and steering strategy to adapt to different road conditions. This algorithm iteration based on actual data can continuously improve the maturity of unmanned driving technology, accelerate its commercialization process, and allow unmanned driving technology to enter people's lives faster.​

For the tire industry, this cooperation has opened up new application scenarios and development directions. Traditional tires are mainly designed for manned vehicles, while unmanned vehicles have higher requirements for tire performance and intelligence.

Through cooperation with Carrot Run, Hankook Tire has a deep understanding of the special needs of unmanned vehicles, so as to develop and improve tire products in a targeted manner. This not only promotes the development of tire technology towards intelligence and customization, but also brings new market opportunities to the tire industry.

For example, future tires may integrate more sensors, which can feedback tire status information to the vehicle control system in real time, and achieve more accurate tire management and maintenance. The emergence of such intelligent tires will further enhance the overall performance and safety of the vehicle and open up new paths for the development of the tire industry. ​

Black technology adapted to unmanned driving

In this cooperation, Hankook Tire's comfortable new energy tire, iON ST AS tire, not only has excellent physical properties, but also contains black technology adapted to unmanned driving technology, realizing the deep integration of tire technology and unmanned driving technology.

This cooperation also has a demonstration effect, which can drive upstream and downstream enterprises in the entire industrial chain to strengthen technological innovation and cooperation. The unmanned driving industry chain involves sensors, chips, algorithms, maps and other fields; the tire industry chain includes rubber raw materials, tire manufacturing equipment, tire sales and other links.

The successful cooperation between Hankook Tire and Turnip Run will attract more companies to pay attention to the integrated development of the unmanned driving and tire industries, prompting them to increase investment in technology research and development, strengthen cooperation and exchanges, and jointly promote technological progress and innovative development of the entire industry chain.